5 hard skills or competencies (industry competencies) for Retail Sales Staff
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Identifies and explains the characteristics and key features of various retail business models.
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Level 2 Behaviors
(Light Experience)
Identifies and explains major operational issues and considerations.
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Level 3 Behaviors
(Moderate Experience)
Implements promotional activities to communicate the features and benefits of new products.
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Level 4 Behaviors
(Extensive Experience)
Monitors and optimizes retail operations to enhance productivity and cost-effectiveness.
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Level 5 Behaviors
(Mastery)
Explores the historical and future positioning of the organization in light of prevailing retail trends.
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Skill definition-Communicating and engaging with customers to boost satisfaction, loyalty, and retention for the sales and revenue growth of retail stores.
Level 1 Behaviors
(General Familiarity)
Lists various approaches to effectively address and resolve complaints and meet customer needs.
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Level 2 Behaviors
(Light Experience)
Shows positive attitude and enthusiasm in engaging with customers to create a welcoming atmosphere.
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Level 3 Behaviors
(Moderate Experience)
Responds to diverse customer inquiries, offering details and presenting alternative and complementary options.
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Level 4 Behaviors
(Extensive Experience)
Monitors customer satisfaction metrics to identify inefficiencies in improving customer loyalty.
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Level 5 Behaviors
(Mastery)
Implements AI-sentiment analysis to align interaction responses with customer's emotional cues.
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5 general skills or competencies (Job family competencies) for Retail Sales Staff
Skill definition-Attracting and converting new customers for our business.
Level 1 Behaviors
(General Familiarity)
Explains the importance and objectives of customer acquisition.
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Level 2 Behaviors
(Light Experience)
Works with a specific software to manage a referral program.
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Level 3 Behaviors
(Moderate Experience)
Uses the best digital marketing tools and activities to maximize customer acquisition growth.
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Level 4 Behaviors
(Extensive Experience)
Oversees customer lifecycle through acquisition funnels to increase engagement and decrease drop-offs.
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Level 5 Behaviors
(Mastery)
Stays abreast of new digital acquisition trends and customer channels to generate revenue growth.
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Skill definition-Collecting, analyzing, interpreting, and applying customer data to gain insights into their behavior, preferences, and needs.
Level 1 Behaviors
(General Familiarity)
Names examples of effective platforms and systems for tracking and interpreting customer behavior data.
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Level 2 Behaviors
(Light Experience)
Prepares simple reports and visualizations to communicate customer behavior findings.
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Level 3 Behaviors
(Moderate Experience)
Works closely with marketing teams to create customer personas and journey maps based on data-driven insights.
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Level 4 Behaviors
(Extensive Experience)
Oversees the implementation of marketing changes to measure the impact on customer behavior.
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Level 5 Behaviors
(Mastery)
Stay updated with emerging analytics techniques and trends to gain deeper insights into customer behavior.
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8 soft skills or competencies (core competencies) for Retail Sales Staff
Skill definition-Ability to identify one's own strengths, set goals and work hard in achieving goals, standards, and targets without external rewards or punishments.
Level 1 Behaviors
(General Familiarity)
Explains the importance of self-motivational skills in our workplace.
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Level 2 Behaviors
(Light Experience)
Shows initiative in taking on new responsibilities to expand knowledge and gain experience.
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Level 3 Behaviors
(Moderate Experience)
Follows SMART principles to set high but realistic goals.
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Level 4 Behaviors
(Extensive Experience)
Researches communication techniques and work styles to determine ways to help our employees motivate themselves.
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Level 5 Behaviors
(Mastery)
Stays current in new reward schemes to boost our employee's competitiveness and retain top talents.
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Skill definition-Adapting, responding to, and dealing with the changing environment and new situations.
Level 1 Behaviors
(General Familiarity)
Seeks new ways and processes of accomplishing work or tasks.
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Level 2 Behaviors
(Light Experience)
Responds positively to changing procedures and policies.
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Level 3 Behaviors
(Moderate Experience)
Solves problems and sets priorities in unclear situations.
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Level 4 Behaviors
(Extensive Experience)
Makes progress in an atmosphere of ambiguity and uncertainty.
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Level 5 Behaviors
(Mastery)
Treats issues and risks as opportunities for learning or growth.
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Summary of Retail Sales Staff skills and competencies
There are 5 hard skills for Retail Sales Staff, Retail Industry, Retail Customer Interaction, Product Demonstration, etc.
5 general skills for Retail Sales Staff, Customer Acquisition, Customer Behavior Analytics, Promotion, etc.
8 soft skills for Retail Sales Staff, Self-Motivation, Flexibility, Initiative, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Retail Sales Staff, he or she needs to be proficient in Self-Motivation, be proficient in Flexibility, and be proficient in Initiative.